As earphones competition heats up with individual lines by Dr. Dre, Ludacris, 50 Cent and RZA now in stores, SOHH decided to hit up Munitio headphones marketing director Robert Benjamin to find out how his brand is competing against hip-hop endorsed products.
Unfazed by rap's growing interest in creating and endorsing headphone ventures, Benjamin said Munitio places more focus on the brand's quality rather than securing celebrity co-signs.
"We're going to continue making the best products out there from a design and engineering point of view but also from a stylish angle," Benjamin told SOHH. "People expect a level of authenticity that we're not going to stray from. We've been in talks and have been approached by people that want to come on board and spread the word but we know that by making the best products, that's how people are going to get to you and you're going to have longterm fans. I think a lot of people want to capitalize off their name brands, there's nothing wrong with that, and we love working with anyone out there who wants a really great product and they want to really be proud of it. That's how we approach it. It's competitive for sure, but it's less of a concern than making something that's really great and getting it out there." (SOHH)
A few days ago, 50 Cent's SMS Audio President Brian Nohe gave his take on the rapper's SMS By 50 competing with other rap-endorsed headsets.
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